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NewYour own AI Real Estate Portal, powered by Dorothy

Real estate AI your market actually uses. Yours.

A modern, consumer-facing AI Real Estate Portal, branded to you, that your buyers, sellers, and sphere use to start their search and a place your market comes back to. Dorothy knows your market, remembers the people who return, and we keep it running. Not another tool to manage. A front door with your name on it.

Check AvailabilitySee Where My Market Starts

The way your market starts has changed.

A few years ago, buyers and sellers began on a portal or a search. Now they also begin by asking AI. Your buyers and sellers are doing their research on sites where you are invisible and have almost no control. Wherever they start, that first stop quietly shapes who they trust, long before anyone reaches out. And the local and sphere marketing that should make you the one they start with is not getting handled the way it should.

The agents who own the next decade will not be the loudest. They will be the ones their market starts with. You do not have a lead problem. You have a front-door problem. And most agents do not yet have a front door of their own.

See Where My Market Starts

Your own AI Real Estate Portal, powered by Dorothy.

A front door of your own is not a metaphor. It is a real thing your market uses: a modern, consumer-facing AI real estate portal, branded to you, and a place your market comes back to. Think of it as ChatGPT for your local market, with your name on it. Three panels: Dorothy answering in plain language, the homes she is talking about as cards, and a map that moves with the conversation.

01

It is yours.

Your name, your market, your judgment in how Dorothy answers. Your buyers experience it as your tool. They never see us.

02

Dorothy remembers.

Most real estate AI starts over every session. Dorothy remembers the people who use it, so when they come back next week or next month, she picks up where they left off. That is the difference between an AI session and a relationship.

03

We keep it running.

We run the visibility in the background, keeping your door in front of new buyers and the people who already know you. You do not build it. You do not run it. We do.

Ask AI about your market the way your buyers do. Notice who is missing.

Open a generic AI like ChatGPT and ask it what your buyers ask: what should I know about buying here, which agent should I call. The answer is competent, generic, and has nobody's name on it. It is the kind of answer anyone in your area could get.

Ask Dorothy the same question and you get your answer, for your market, with your name on it. A door that leads back to you. Ownership is the one axis where the portals and the generic AIs are identical: the door is not yours. A front door of your own is the only version that changes that.

One front door. Dorothy runs what is behind it.

Dorothy is your consumer-facing AI agent, the one your buyers and sellers actually talk to, and your behind-the-scenes assistant who briefs you on what is happening. She is trained on your market, and she remembers the people who use your door. It works alongside the CRM, MLS, and website you already use. Nothing to replace, nothing to migrate.

The portal.

Your branded, three-panel AI Real Estate Portal: Dorothy, the homes, and a map that moves with the conversation.

Local Pulse.

A branded monthly Local Pulse built from real local data, so your market keeps seeing something useful from you.

Familiarity Advantage Audience.

Your door stays in front of your sphere and your local market, so the people who already know you start with you too.

Conversations, not dead forms.

When someone engages, they get a helpful, immediate response, even outside normal business hours, instead of a cold form.

Marketing image generation.

Branded real estate visuals with your details pre-loaded.

Proof you can see.

A four-stage dashboard and Dorothy briefings.

From your market to your front door, fast.

  1. Check availability in your market.

    A quick step to confirm we serve your area.

  2. We build it and brand it to you.

    Live within one business day. No MLS board approval needed to launch: your brand, your market, Dorothy, and the core experience go live right away. The visibility layer starts as part of launch.

  3. Dorothy goes to work.

    We keep your door in front of your market, and Dorothy answers and remembers the people who use it.

  4. You see activity.

    Your dashboard fills in the first week. A full month of proof by day 30.

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You can see it working.

Dorothy reports her own work in one view, on a simple four-stage model. Proof of work, at every stage, from the first week. The Opportunities are upside. When someone raises their hand, Dorothy surfaces a real, engaged opportunity: someone already in a conversation with your brand, not a cold name on a list you race five other agents to call. We do not promise a number. But they come, and they arrive warm.

Visibility
How often your door showed up in your market.
Clicks
How many people came to it.
Conversations
How many actually talked with Dorothy.
Opportunities
How many showed enough intent to be worth your attention.

Built by real estate marketers who learned what happens before your market ever calls an agent.

We did not come from generic software. We come from direct-response real estate marketing: buying the traffic, building the campaigns, testing the offers, and learning what real estate consumers actually do before they ever call an agent. Not solar. Not ecommerce. Real estate.

That history is the whole reason Zovela exists. It is built around what your market actually does when they start looking, asking, comparing, and coming back.

The person behind Zovela was generating real estate leads online before Google Ads existed. Over more than two decades he built and scaled real estate lead-generation systems, grew a coaching community that taught agents how to capture and convert online leads, and built a real estate marketing platform from the ground up that passed $3M in annual recurring revenue and was acquired by a private equity firm, where he stayed on as VP of Lead Generation. Then he went deep on AI and built Zovela.

  • More than 20 years in real estate marketing
  • Millions in managed real estate ad spend
  • Hundreds of thousands of buyer and seller inquiries generated
  • Real estate marketing systems used by hundreds of agents across more than thirty states
  • Landing-page conversion rates 3 to 4 times the industry average
  • Operations across multiple brands and hundreds of customers after a private equity acquisition

Years in and around real estate
29+
Ad campaigns managed
2,327
Real estate leads generated
1.2M+
Positive reviews from prior platforms
277+

What agents said about our prior work

“I was apprehensive because there are so many scammers out there, but you resonated with me and I believed you.”

Jeff V.

“When we follow up after a week or so, the consumer engages our agents like they know them.”

Agent

Results from agents using our founder's lead generation systems (2009-2021). Same methodology, same founder, now enhanced with AI. Individual results vary; these are not Zovela users.

The platform behind the portal.

The $197 portal is where most agents start, and it is the whole front door, not a lite version. From there, you add what you want, when you want it. Behind all of it is a real estate AI platform we also build on directly, for teams, brokerages, and partners who want more than the self-serve product.

Portal.

Own the front door. Your branded AI Real Estate Portal, live and running.

Fast Start.

Launch it faster. A done-for-you push to get you live and visible in your market sooner.

Sphere Activation.

Make your existing relationships easier to use. We organize and prioritize your sphere so the people who already know you are the easiest to reach.

Managed Lead Generation.

Add dedicated managed campaigns when you want volume.

White Label / Partners.

Give your agents or your network an AI front door, powered by us, under your brand.

Custom AI Implementation.

Bespoke AI built for your specific workflow and stack.

For teams, brokerages, and partners

These are engagements, not self-checkout. If you are a team, a brokerage, or a partner, start a conversation.

Talk to Us

Not sure where your market is starting today?

Take the free Marketing Scorecard. A few minutes, and you will see where your market begins its search and the first move to become the place it starts. Built like a diagnosis, not a shortcut to a demo. A good doctor asks before prescribing. Same idea, no paper gowns.

See Where My Market Starts

Starting at $197 a month, flat. No contract, cancel any time.

See if your market is open.

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See where you stand.

Check availability in your market, or take the free Marketing Scorecard and see where your market is starting today. No pressure, no sales call.

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A front door your market actually uses, with your name on it.

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