About UsWhat We Learned After Spending $5.8M On Real Estate Ads

We started as agents in 1997, spent decades building marketing systems for thousands of real estate agents, and built Dorothy to turn those lessons into a Local Marketing Engine that keeps good agents visible every month.

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The pattern was obvious.

After managing $5.8M+ in real estate ad spend, one thing became hard to ignore:

Paid traffic can work. We know because we spent years making it work across Google, Facebook, landing pages, follow-up, campaign testing, and the whole machine.

But most agents were not missing their easiest opportunities because cold traffic was impossible. They were missing them because the warmer business sitting right in front of them was not being worked consistently.

Past clients. Referral sources. Neighbors. People who already knew their name.

The work around staying visible to those people was fragmented. Content creation lived in one place. Campaigns lived somewhere else. Follow-up happened in a third place, or did not happen at all.

And when the agent got busy with closings and showings, the whole visibility machine slowed down or stopped.

Not because the agent lacked discipline, but because the agent had become the system.

That is a bad system.

Very committed. Very tired. Still bad.

So we built Dorothy.

We started as agents in 1997.

In 2008, we began managing advertising and lead generation for other agents. That work grew into a sizable real estate marketing company where we managed millions in ad spend and generated millions of real estate leads and inquiries across nearly every kind of market.

Big cities. Small towns. Buyer markets. Seller markets. Markets where everyone thinks they are unique, which is usually true and also what every market says.

Eventually, we sold the company. Then we went deep on AI.

Not because AI was trendy. Because for the first time, we saw a way to package decades of real estate marketing execution into something an individual agent could actually afford.

Zovela is what happens when decades of real estate marketing scar tissue gets encoded into one Local Marketing Engine.

Meet Dorothy. She runs the engine.

Most AI tools wait for you to log in. Dorothy runs on a schedule. She was built for the busy months, when your calendar fills up and your marketing quietly disappears.

Local Pulse: Replaces the old-school monthly mailer with a modern local market brief, then gets it in front of the people most likely to remember, refer, and choose you.
Targeted campaigns: Keep you visible to past clients, referral sources, neighbors, and your local audience.
Conversations: Starts real conversations when people engage. Not a form. A conversation.
Marketing images: Generates real estate marketing images with your branding, market, and campaign context already loaded.
Weekly briefings: See what Dorothy did, what people clicked, which conversations started, and what is worth watching next.

Dorothy AI assistant showing personalized follow-up texts for qualified leads

The Rules We Built Zovela Around

After decades in real estate marketing, a few things became non-negotiable.

Good agents should not have to become full-time marketers.

The industry sells content calendars, posting schedules, and "build your brand" playbooks that assume you have 10 free hours a week. You do not. You have clients, closings, showings, and follow-up. Dorothy handles the content, campaigns, images, and reporting. You handle the relationships.

Real estate agents are not short on marketing advice.

Every serious real estate coach says the same thing: work your sphere, stay visible, follow up consistently. Agents know what to do. The monthly execution is where it breaks. Zovela does not give you another checklist. Dorothy runs the monthly work.

Start with the people who already know your name.

Paid campaigns can work. We know because we have spent years making them work. But too many agents chase strangers while past clients, referral sources, neighbors, and local relationships go quiet. Zovela starts with the audience most likely to remember, refer, and choose you.

The best system is the one that keeps running when you get busy.

A marketing commitment that dies the moment your calendar fills up is not a system. It is a seasonal hobby with login credentials. Dorothy keeps the monthly work moving, even when real estate takes over your calendar.

AI should make the agent more present, not less human.

Dorothy does not replace the relationship. She keeps your name and market expertise in front of the people most likely to remember, refer, and choose you, so when the moment comes, you are already familiar. The agent stays human. The visibility gets consistent.

Real estate is local. Generic does not work.

Every market is different. Dorothy is configured around your market, your audience, and your local context. Not a generic template with your city name pasted on top.

Zovela is new technology.
The experience behind it is not.

The numbers and comments below come from prior real estate marketing platforms built and operated by the Zovela founding team.

Years in and around real estate: 29+
Ad campaigns managed: 2,327
Real estate leads generated: 1.2M+
Positive reviews from prior platforms: 277+

What agents said about our prior work

“I was apprehensive because there are so many scammers out there but you resonated with me and I believed you. Your support has been great... approachable and supportive.”

“If they were outside my market I would recommend it.

Inside my market I'd rather keep it to myself.”

“The system is very user friendly and is well worth every penny.

We have nothing but rave reviews from our leads as well.”

Proof reflects prior platforms and campaigns built or operated by the Zovela founding team. Zovela is a new product. Past results do not guarantee future outcomes.

Useful, direct, and built to keep running.

Zovela was built for agents who want monthly marketing that actually happens, not another platform to babysit.

Dorothy creates your Local Pulse, runs your campaigns, starts conversations, generates your images, and reports what happened. That is the product.

For qualified agents ready to scale with dedicated buyer and seller campaigns, larger budgets, and ongoing management, there is Zovela Managed Lead Generation. For teams and operators with custom workflow needs, there is Custom AI Implementation.

No motivational webinar with a countdown timer. No dashboard designed to make you feel productive. No generic AI content that sounds like a committee of robots got trapped in a conference room.

If it does not keep you remembered, create activity, or start a useful conversation, it does not ship.

See if Zovela is available in your market.

The relationships you have already built are one of your best business assets. Dorothy keeps you visible to them every month.

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$97/mo launch pricing. No contract. No payment collected during the availability check.